Google AdWords are words that you pay for in order to direct traffic to your website from Google Search. This is an excellent way to drive quality traffic  in the way of visitors to your site which will increase sales. If you want expert help, click here.

Here's how to quickly setup your AdWords account:

Step1
Go to http://adwords.google.co.uk, click on the [Sign up now] button. You will be given the option to log into your Google account if you already have one, or to create an account. You will also have the option to use your existing account or to choose a new login name and password for AdWords only. In order to simplify the process, and allow you to keep your AdWords information intact. this article will focus on the latter option. Therefore, select the [I'd like to choose a new login name and password just for AdWords.] Fill out the information under [Create a new Google account for use with AdWords.]

Step 2
Select your time zone and your currency (GBP) preferences and click continue. You will then see the message, [Your AdWords account has been created.] Login to your email and click the link to verify your email address. Once you click on the link from your email, a window will open thanking you for [verifying your Google Account] and that your [account is now activated.]

Step 3
Create your Adword Campaign by logging in and clicking on the [Create First Campaign] button. Follow the online screen prompts until you get to [Bidding and Budget.] Select the [Manual bidding for clicks] then set your daily budget. For starters, just set a small budget of  £5 per day. Hit save, and continue.

Step 4
Create the advert and keywords. Select the [text ad], create your headline, then two descriptive lines, your display URL, and your destination URL. You will be able to see a preview of your advert as you set it up.  At this stage it does not matter about the text, as really you only want to set the account up and get it ready.

You will be given a sample of keywords to use that actually come directly from your website. The keywords are automatically projected after you type in your URL. Click [Add] on the right and the keywords will be shown on the left. You can also [estimate your search traffic] according to your cost per day that you selected earlier.

Set your Maximum CPC (Cost per click). As a beginner, you might want to set it at .10 pence. Click on "Save and continue to billing."

Step 5
As not to run up a large bill, select the [Prepay Billing] option. This way, as you receive clicks, the cost is deducted from your selected prepaid balance. Select continue, agree to terms and click continue.

Google will bill you from the prepaid amount you selected. There is however, a £5 activation fee.

You will see, [setup is complete,] You will also see the amount of the credit applied to your account.

Step 6
As soon as the above steps are complete, find the button on the page to PAUSE THE CAMPAIGN!

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